Best Short Film Ever

So here's an ad (and if you have heard of the Internet, you have probably already seen it) that is a near-perfect piece of cinema. Deceptively simple. Masterfully executed. I honestly think it should be studied in film schools. If I feel up to it, I may write an analysis of it here on the rabbit + crow blog, unless someone somewhere has beat me to it. I'm eager to hear your comments.
Check it out. Play it loud:
http://www.k-fee.com/fileadmin/video/KFEEAUTO.MPG